Today we bring you another installment in our weekly series of nonprofit fundraising Best Practices in Action. Each week, we’ll highlight an organization that has done an incredible job of promoting its online fundraising efforts with FirstGiving and show you how to do the same. This week’s Best Practice is. . .
Encourage supporters who can’t attend the event to sponsor their friends.
Our friends at Ridgefield Operation for Animal Rescue (ROAR) sent out an absolutely fantastic piece to recruit supporters for their annual walk, Paws for the Cause:
Have a look at the last link in the ROAR email–”Support your friends who are walking.” This is a clear call to action for supporters of ROAR who might not be able to attend the event but can still play a valuable role by sponsoring another event participant. The call to action links right to a searchable list of all the personal fundraising pages created for the event.
So, to recap: Give supporters who can’t attend your fundraising event alternative ways to be involved. Encourage them to contribute to the fundraising community by sponsoring another event participant.
Happy fundraising!
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***Share your own success stories of fundraising Best Practices in Action! Send us an email: bestpractices@firstgiving.com.
