This week's fundraising Best Practice: March 12 – Increase event registrations by starting early

Our friends at Climate Cycle are living out their mission to promote “Clean Energy in Motion” by starting registration early for their 2010 Solar Schools fundraising ride:

Climate Cycle FirstGiving

This announcement appears front and center in their newsletter, and points event participants to Climate Cycle’s FirstGiving page to register for the event:

By starting to talk about the fundraising event 75 days in advance, the folks at Climate Cycle are ensuring that they build a strong base of supporters, who can start raising money online as soon as they register.

So, to recap: Don’t miss out on opportunities to grow your community of supporters. Start publicizing your fundraising event at least two months before the event date.

Happy fundraising!

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