27 Apr 2012 No Comments

8 ways to repurpose content for your nonprofit audience


Content creation can be tricky for many organizations, especially smaller ones. This is why it pays to be smart when creating content for your nonprofit audience. We want to show you how to create one piece of original content and format and share it in 8 different ways.

Create one piece of original content

First, you’ll have to start off with a unique piece of content. For example, let’s say you write one detailed blog post on Fundraising on Facebook for your supporters. A blog post is a great way to give a somewhat brief overview on a certain topic. It’s quick to produce and serves a couple of important uses like SEO, marketing, and brand personality. Once your blog post is composed and published, you can move to the next steps of content re-purposing.

Milk one piece of content for all it’s worth

You can do a lot of creative things with this piece of original content. Ultimately, it’s about the idea you’re communicating and sharing it in different, creative ways. Let’s go back to the blog post on Fundraising on Facebook and see what we can do.

  1. Create a free eBook. Here you take the idea and really dig deep and discuss the ins and outs of Fundraising on Facebook. Answer important questions like, “How has the new Facebook Timeline switch changed the online fundraising game?” Adobe InDesign in great for eBook production if you’re comfortable with the software. If not, don’t sweat. If you’re a mac user we recommend using iBooks Author as a simple solution and for PC users, try Scrivener.
  2. Compose a case study from a real life example. Now you are putting things into context. Are there any best practices from your own experience of  Fundraising on Facebook? Or can you showcase how a fundraiser has leveraged Facebook effectively to raise money?
  3. Create a video. Video is powerful and easy to digest. Make a quick video on this idea and make it a little more personal. Don’t sweat the production as much as the message. This could be used as a great community engagement piece. Ask those questions! Now you’ve created video content, more marketing ammo!
  4. Make it visual. With the rise of Pinterest, infographics, images, and important quotes are today’s viral enablers. Boil down your ideas on Fundraising on Facebook to a list of points and share it in an easy to digest ecard, like ours!
  5. Create an image gallery. After pulling together a few ecards and/or snapshots of best practices you’ve seen, you can create an album on Fundraising on Facebook and share it on, you guessed it, Facebook!
  6. Host a webinar. With all this content now, you can host a webinar on fundraising on Facebook. This is an opportunity to have an interactive, more in depth discussion about your topic. It will also serve as a great time to engage with your supporters. It’s a fantastic way to build your social media buzz as well.
  7. Follow up with a survey. After the webinar, you can send out a survey for not only feedback but as fuel for another piece of content. Ask questions like: How has Facebook changed the way you market your nonprofit? How often do you post on Facebook? Is Facebook your primary social media outlet? Do you supporters feel comfortable donating through Facebook?
  8. Report back in the form of a newsletter. You can then report on the findings in the form of a newsletter or another blog post. Pool all the responses you’ve received and present them in an email newsletter.Use this same strategy for any other topic and before you know it, you’ll have a library of great content to share you with audience.

Create new perspectives on the same idea

From one detailed blog post, you’ve magically re-purposed the same idea to create more than a week’s worth of content! It’s not always about coming up with new ideas, but about being creative on how you communicate and share them. That can only add to your thought leadership stock.

Download our free “Guide to Sharing your Fundraising Page Online” eBook and share it with your fundraisers.

 

Drawing by Marisa Olson 

by Dan Fonseca in Nonprofit Resources Tags: , , ,