07 Apr 2011 No Comments
April and May FirstGiving free webinars
Join us in April and May for our monthly FirstGiving webinars. We offer free webinars on the third Thursday of the month from 1pm to 2pm EST/ 10am to 11am PST, unless otherwise noted. Each webinar offers forty-five minutes of valued-added content to help your nonprofit better connect with donors and stakeholders. All of our webinars are free of charge, and we leave plenty of time to answer questions during the webinar.
Prior webinars have covered creating a social media engagement strategy, understanding donor behavior (FirstGiving research), race fundraising benchmarking (FirstGiving research), and Facebook social sharing plugins. Each webinar is recorded, and the recording and slides area available for view after the webinar. You may view and download previous webinars here.
Our April 21st webinar is “The New Ecology of Online Giving.” It is an overview of how online giving works, online giving options on a website and off-site, social media fundraising, and where we think the field is heading. We will cover all aspects of online fundraising, including options not offered by FirstGiving.
Our May 19th webinar is “Location-Based Marketing for Nonprofits 101.” It is an overview of what location-based marketing is, the different location-based services available, what they each have to offer nonprofits, and how to use them for awareness and/or fundraising. Estrella Rosenberg, founder of the organization Big Love Little Hearts and Host of 501 Mission Place, has used location-based marketing successfully to garner awareness and funds for her nonprofit organization. She’ll share her knowledge and insights about the different services available during the webinar.
The New Ecology of Online Giving
April 21, 2011 1-2pm EST/10-11am PST
In the past five years, the world of online giving has evolved tremendously. We will walk through the new world of online fundraising, and the technology that has stepped in to fill online fundraising needs. The webinar will provide an overview of the different online fundraising options available to nonprofit organizations from FirstGiving as well as others, including on-site donation options, e-cards, virtual gifts, Facebook applications, peer-to-peer crowdfunding sites such as FirstGiving, social media fundraising and mobile giving. We’ll also peek into the (not-too-distant) future and offer our predictions about the future online fundraising.
Key takeaways:
- An overview of on-site and off-site online fundraising options available
- What is a Facebook application and how it is used for fundraising
- What is social media fundraising
- Where social media fundraising is going
Presenter: Debra Askanase, Community Engagement Manager, FirstGiving and Andrew Urban, Head of Sales and Business Development, FirstGiving
Sign up for this free webinar here.
Location-Based Marketing for NonProfits 101
Thursday, May 19, 2011 from 1 – 2pm EST/10 – 11am PST
As more and more people have started using location-based services, more nonprofits have started thinking about how they can use these services as well. Location-Based Marketing is definitely the shiny new toy in the nonprofit sandbox. How can it really be used to increase visibility, raise awareness, or - the question on everyone’s mind – raise money? This webinar will walk you through what location-based marketing is, the different location-based services available, what they each have to offer nonprofits, and how to use them. Using examples from nonprofits who’ve successfully leveraged these services to increase visibility and raise money, you’ll learn what to do – and what not to do – to make location-based marketing work for you!
Key Takeaways:
- A thorough understanding of location-based services
- Where location-based marketing is now
- Where location-based marketing’s going
- How to use location-based services to raise money and/or awareness
Presenter: Estrella Rosenberg, Founder of Big Love Little Hearts, Host of 501 Mission Place, Nonprofit Consultant
Sign up for this free webinar here!
