20 Oct 2010 No Comments
Build your 2011 Boston Marathon fundraising team smart
Race day may be six months away, but a highly competitive race has already been logged in the books: the race to official registration for the 2011 Boston Marathon. In a new course record, registration closed after a mere eight hours!
With so many runners still looking to get a bib, this means you could have more competition for your charity team numbers than ever before. Here’s how to build your 2011 Boston Marathon team smart:
- Set up your online event fundraising tools ASAP
Even before your team is assembled, it’s a good idea to set up your online fundraising tools. This ensures that experienced fundraisers will be able to get started immediately, and gives prospective team members a preview of the fundraising tools available for them to use. - Link fundraising opportunities from your website
Spend some time thinking about the most direct, user-friendly path to connect your supporters from your website to your fundraising tools. Make a plan and book some time with an IT pro, and your marketing department, if necessary. - Recruit your team through the right channels
Leverage social media, your existing donor and supporter community, for-profit partners, and local media.
- Your core team: select the best
If you have more applicants for your charity bib numbers than you can accept, consider raising the fundraising minimum or running a lottery. - Build a network from your core team
Stay in touch with runners who don’t make the core team and help them get involved in other ways. These supporters could be your all-star fundraisers next year, or even contribute to the team’s fundraising efforts this year by leveraging their own networks.
Download FirstGiving’s Marathon Fundraising Team Building Kit for charity team coordinators for more tips, ideas, and planning tools.
