07 May 2012 No Comments
Soliciting online donations has become a vital part of any nonprofit’s fundraising strategy these days. Incorporating online donations helps cover all your bases on how your supporters can give to your cause. While your website should function as a marketing hub actively promoting your cause, it should also serve as the main terminal for receiving [...]
02 May 2012 No Comments
The tone you use with your grandmother is, and should be, different than the one you use with your college pals or boss. With that said, different audiences should receive different, targeted messaging when it comes to asking for donations. A blanket, one-size-fits-all, strategy is not effective. This idea can be applied to both a [...]
01 May 2012 No Comments
M+R Strategic Services recently published their 2012 eNonprofit Benchmarks study. (M+R stands for Arthur Malkin and Donald Ross, the founders.) In it, you’ll find a wealth of information surrounding nonprofit and giving trends in the digital realm. We’ve touched upon the importance of increasing engagement and one time vs. life long nonprofit supporters. We wanted to share M+R’s [...]
27 Apr 2012 No Comments
Content creation can be tricky for many organizations, especially smaller ones. This is why it pays to be smart when creating content for your nonprofit audience. We want to show you how to create one piece of original content and format and share it in 8 different ways. Create one piece of original content First, [...]
25 Apr 2012 3 Comments
Guiding your supporters up the engagement ladder is important when you’re aiming to covert your donors to fundraisers and participants to ambassadors. Here are a few lessons and examples from the Movember campaign that you can apply to your own. Turn event participants into brand ambassadors Movember CEO Adam Garone and Digital Strategist Kory [...]
24 Apr 2012 No Comments
Let’s keep the spring-cleaning theme going and talk about refreshing your nonprofit’s FirstGiving fundraising and event pages. It’s important to regularly re-organize your content Life online is fast. This means that your nonprofit content has a high chance of becoming outdated quickly. To keep things fresh, it’s important to regularly re-organize and re-access. Does the [...]
13 Apr 2012 No Comments
March’s webinar, Best Practices in Social Media Fundraising was our most popular webinar to date. With an informative presentation from HelpAttack’s CEO Ehren Foss and Director of Business Development Vanessa Swesnik, this webinar tackled the following questions and much more: How is social media different from online fundraising or email? How is it the [...]
13 Apr 2012 No Comments
My friend gave me a check, how do I get it to your organization? All checks would actually go directly to the nonprofit, you can find the nonprofits address by going to your fundraising page, and clicking on the Nonprofit tab and then clicking LEARN MORE, on the right hand side is the address [...]
12 Apr 2012 2 Comments
Thursday, April 19th, 2012. 1pm to 2pm EST/ 10am to 11am PST This webinar will discuss how you can create stories that are powerful and get shared. The Starter Guide to Nonprofit Video Storytelling is our foundation for this webinar, where we will feature real life examples to demonstrate what works and what doesn’t. You [...]
12 Apr 2012 3 Comments
At this year’s SXSW, Mashable sat down with Movember’s CEO Adam Garone and Digital Strategist Kory Klem to talk about the organization’s success, philosophy, and future goals. Among many things, the two highlighted the importance of connecting online and offline activity in order to strengthen a nonprofit’s supporter engagement. In many important ways, Movember [...]
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