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Fundraising Tips

Fundraising and Education: Develop your online donor strategy

Fundraising and Education: Develop your online donor strategy

An online donor strategy is critical for your school and fundraising success.  Below are a few tips to keep in mind as you develop your strategy. Have an actionable donation page.  Compel donors with a branded, actionable donation page that allows for easy, direct donations. Make your donation page visible.  Donors should be able to [...]

6 must haves for your online fundraising page

6 must haves for your online fundraising page

There’s a lot that goes into an engaging fundraising page.  Though all pages are unique, we believe there are some important characteristics they all should have to be most effective.  We’ve highlighted a few points in hopes of helping you maximize your online fundraising page potential. Heartfelt message A good online fundraising page needs an [...]

Using Social Networks to Inspire Action and Increase Fundraising

Using Social Networks to Inspire Action and Increase Fundraising

Let’s face it, the world is changing.  Online communities and conversations behind the veil of a screen and keyboard are becoming much more common than face-to-face interaction.  But that doesn’t mean that we don’t care about human beings anymore, or that you can’t inspire action from donors.  Nonprofits have to start thinking about the future [...]

A #GivingTuesday Retrospective

A #GivingTuesday Retrospective

A new year is approaching and our first #GivingTuesday is now history.  The numbers from that day are out and show that it was a huge success.  On that day, $110 million in donations were given, marking a 53% spike in the number of donations to nonprofits given last year on the same day.  Interestingly, [...]

Guest Post: Email Marketing for Nonprofits: Strategies to Increase Donations

Guest Post: Email Marketing for Nonprofits: Strategies to Increase Donations

About a month ago, I gave a donation to a local environmental group which was canvassing my neighborhood.  I’d all but forgotten about the nonprofit group when an email appeared in my inbox from them.  I looked at the subject line and instantly felt tingly: Subject: You helped us hold politicians accountable.  Your voice is needed [...]

5 Fundraising Ideas to Spread Holiday Cheer

5 Fundraising Ideas to Spread Holiday Cheer

It’s the holiday season and there are many reasons to celebrate.  It’s also a great time to raise money for your favorite causes! Here are some great holiday themed fundraising ideas to inspire holiday cheer. Sell gift baskets.  These are not only attention grabbing, they are fun to assemble.  Get creative and put together themed baskets.  You could put [...]

Fundraising Checklist for Nonprofits

Fundraising Checklist for Nonprofits

It’s that time of year again!  The last week of December is the biggest week of the year for online charitable giving.  For the occasion, we have compiled a list of helpful articles to make sure you have covered every item on your fundraising checklist. Know the trends.  Read about giving trends so that you [...]

Ideas for Creating a Thank You Video

Ideas for Creating a Thank You Video

We mentioned creating a video to thank your donors in 9 Ways to Thank Your Donors.  A video helps make a personal connection and seems much more real than a simple thank you email.  Your spokespeople do not need to be professional speakers.  Gather individuals that your nonprofit serves and create a message thanking your [...]

9 Ways to Thank Your Donors

9 Ways to Thank Your Donors

According to Penelope Burk’s donor-centered research, 65% of first-time donors don’t make a second gift.  Your donors want to see value and how their donation is benefiting your nonprofit.  They want to feel that personal connection.  80% of donors say a simple thank you would convince them to make a second donation. Your thank you [...]

7 things your last minute online donors want

7 things your last minute online donors want

Gail Perry came up with a few suggestions of what you should keep in mind when you approach last-minute donors online.  Here are a few lessons to take away from it: They want you to make it personal.  According to a report published by Convio, 74% of donors said they respond most to emotional calls [...]