Donate Now Button series: Keep your nonprofit supporters on your website


Keeping your donors within your site is key to keeping the engaged with your organization.

Don’t push your supporters away

Donors who venture off site to make a donation are less likely to complete the transaction than those that remain on your site through the entire process. Many third-party online donation tools take visitors to different web addresses to complete the transaction process. Keeping them within your site and fully engaged with your organization will ensure even more donations coming your way and give your donors peace of mind that their donation is secure.

Create a mini website within your existing one

Retaining online donors can be done simply by creating a mini website within your organization’s homepage, either via a pop-up “modal” or in-line form; streamlining the donation process. Once the donation is completed, you’re then able to forward them to another page with information on other ways they can help the cause – from signing a petition, fundraising to personally volunteering.

Looking for your own free, online donation button? Look no further.

 

Photo Courtesy brendan-c 2011