Donate Now Button series: Take donations in multiple locations


Streamlining your donation process and providing multiple avenues for your donors to contribute is the last piece of the donation puzzle. 

Not all of your supporters will come in contact with your organization directly through your website. Be sure you have donation options wherever a donor may connect with you. We provide you with a Facebook Donate tabs for taking donations on Facebook, and spreading the word virally. Similar donation widgets can be embedded on a blog as well.

Keep the donation process simple

It’s important to make the online donation process as seamless as possible. Limit the amount of steps an individual must complete in order to donate to your nonprofit.

This means limiting the following:

  • Unnecessary text
  • Multiple pages to click through
  • Lengthy forms

Also note that ease of use is not only important for the potential donor but also for the nonprofit itself. The best donation buttons are easy to set up. Your nonprofit may have a small, dedicated team with members who wear a variety of hats. An online donation solution needs to be easy to set up and understand, even for staff members without a technical background.

It’s important to have a reporting component to any Donate Button. Pulling numbers from numerous donation platforms like PayPal, Google Pay, or other third party services, can create more work for a small team. Having a direct donation option online for both the donor and your nonprofit is key to an overall effective online fundraising strategy.

Add a Facebook Donate tab to your Facebook Fan Page today!

 

Photo Courtesy Jon Ashcroft 2010