26 Jun 2008 1 Comment

Fundraising for More Than the Cause Itself

Not all online fundraising is created equally. The vast majority of people fundraising at Firstgiving are regular people, like you and me, passionate about a specific cause and hoping to raise enough money to make a difference. So far, raising funds for an organization and dedicating the money to a specific person or event has been successful. The only problem is what that money is being used for is often unknown to the individual and donors. It is all going towards accomplishing the Non-Profit Organization’s mission but we may not know which part. What you may not realize is that it’s easy to raise money for a certain program or object.

Online fundraising can be more than just a donation to a specific cause or to a non-profit’s annual fund. If people involved in Non-Profit Organizations who have power to utilize the donations set specific goals they can take advantage of Firstgiving’s resources and (hopefully) watch the money multiply. Take the Round Lake Library located in Round Lake, IL as an example. Library Director, Denise Coblish, walked in the Freihofer’s Community Walk on May 31st to help raise money to buy a new book cart for the library assistant. They have raised $145, just $55 shy from reaching their goal, in less than a month! This can revolutionize the way people fundraise. Why?

People who are hesitant and reluctant to donate online are more inclined to donate if they can link their money to a tangible thing, such as baseball bats for a community group for Autistic Children. “People like knowing what their gift is going towards as opposed to simply supporting an organizations mission or annual fund—it’s a powerful call to action” (Mark Sutton, CEO).

by admin in FirstGiving news Tags: autism, library