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Social Media Fundraising

Back to basics: With social media, it’s quality over quantity

Back to basics: With social media, it’s quality over quantity

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Social media is a relationship tool. When dealing with relationships, think quality over quantity. It’s about effectiveness, not efficiency. If you’re worried about having a presence on every social media network, stop. It’s better that your nonprofit does well on Facebook than poorly on Twitter, Instagram, Tumblr, and Google+ combined. Only take on more when [...]

How to be a horrible nonprofit social media user

How to be a horrible nonprofit social media user

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A couple weeks ago we posted “How to send your donor a horrible thank you email.” This week we jokingly explain how to be a horrible nonprofit social media user. These points may seem obviously incorrect but you can never be too careful! Use social media as a traditional broadcast tool Social media is the next [...]

How to host a Facebook contest for your nonprofit

How to host a Facebook contest for your nonprofit

A Facebook contest is a great way to boost online engagement for your nonprofit. We’ll cover the basics below but we ultimately recommend you check out Facebook’s official contest guidelines. First and foremost, Facebook requires organizations to run contests on third-party applications. Here are 3 Facebook contest apps to check out Wildfire ShortStack Votigo Common [...]

Social Media Sizing Cheat Sheet

Social Media Sizing Cheat Sheet

Social media rapidly changes and it is difficult to keep up with all of the changes. Just keeping track of all the different image, banner, logo, and background sizes can be daunting.  I often find myself Googling “Facebook cover image size” quite a lot! The folks over at LunaMetrics created a widely popular Infographic, Social [...]

A #GivingTuesday Retrospective

A #GivingTuesday Retrospective

A new year is approaching and our first #GivingTuesday is now history.  The numbers from that day are out and show that it was a huge success.  On that day, $110 million in donations were given, marking a 53% spike in the number of donations to nonprofits given last year on the same day.  Interestingly, [...]

Twitter Followers and the tweeting correlation

Twitter Followers and the tweeting correlation

Studies find that the more you tweet, the more followers you have, so start tweeting! Messages and Readers A study conducted by Mashable found that the more you tweet the more twitter followers you will have. Twitter to-date has roughly 36 million users, and has generated about 28 billion tweets. With all this information circulating [...]

Twitter followers and your nonprofit

Twitter followers and your nonprofit

Twitter is a great way to connect to your audience, and stay up-to-date with other nonprofits, here’s what you should keep in mind.  To Follow and be followed  While making sure that you have a sizable amount of twitter followers is important, it is also crucial to make sure that you are following and being [...]

4 ways to use Facebook at your fundraising event

4 ways to use Facebook at your fundraising event

What better way to promote during and after your event than to use Facebook to let the experience live on. 1. Location is key, “check-in” on Facebook“check-in on Facebook” A great way to gain visibility on Facebook is to have your participants “check-in” to your event. They can do this by attaching the location to [...]

Nonprofit Facebook pages experience fan increases

Nonprofit Facebook pages experience fan increases

A recent study of 37 nonprofits found that there was a 70% increase in Facebook fans. Here are a few ways your nonprofit can increase fans and optimize the ones you have. Nonprofit Facebook facts to pay attention to A survey conducted by M+R Strategy Services, a fundraising consulting company, found that among the 37 [...]

5 Ways to Expand your Network of Fundraisers and Donors

5 Ways to Expand your Network of Fundraisers and Donors

  With the slower summer months, your nonprofit is probably in the midst of gearing up for the Fall event season. Reaching out to past donors and fundraisers, planning new initiatives and coordinating logistics for upcoming events are top priority. FirstGiving is also gearing up for the upcoming event season with some new initiatives to [...]