02 Nov 2010 No Comments
Further Ideas on Maximizing Matching Gift Dollars
A matching gift is a gift made to a nonprofit from a company or an individual under the guidelines that the donor first makes a gift toward that organization. Many fundraisers and donors work for companies with matching gift programs, but may not know how to access the matching donation.
Hopefully you caught our recent webinar on “Steps to Maximize your Matching Gift Dollars,” which offered advice on how to motivate your supporters and increase matching gift donations. If not, please feel free to view the recorded webinar.
Still looking for more great ideas on optimizing matching gifts?
- Our co-sponsor of the webinar, HEP Development Services, has an excellent online learning center for fundraising professionals involved in coordinating the matching gift process and functions at nonprofit organizations.
- In this Philanthropy Journal article, Ret Boney talked to Carl Pitruzzello, director of advancement services at the University of New Haven, about how nonprofits can maximize the corporate matching gifts their donors are eligible for but may not be taking advantage of.
- In the tips for nonprofits series, our support team offers suggestions on utilizing FirstGiving to capture more matching gift opportunities.
Remember, corporate matching is one of the most helpful ways to meet your fundraising goals – as well as one of the least utilized. If you’re not asking, they’re not giving – so, start asking today!
