10 Feb 2012 No Comments
Grassroots events receive higher donations than official nonprofit events
Now here’s an interesting nugget of information. Between 2007 and 2010, fundraisers who created their own grassroots fundraising events on FirstGiving received higher average donations than those who participated in official nonprofit events. Grassroots fundraisers are tailored to the passion and energy of the individual fundraisers, which, are more likely to inspire friends, family members and colleagues to give more. All of this because of the personal nature of the donation appeal!
Though we should not ignore the great success of an official nonprofit fundraising event, it is an interesting metric to note. Judging from the graph above, the difference between the average donation amounts was around $15. That’s a sizable gap! Passion and heart do make a difference.
To learn more about online peer-to-peer fundraising, download our Donor Insights Report.
