Repeat donors give more than unique donors

 

Our Donor Insights Report has some great information surrounding donor behavior and online fundraising trends from 2007-2010. In particular how the contributions of unique differs from repeat donors.

Did you know?

Between 2007-2010, 97.4% percent of all FirstGiving online donors were unique, meaning they contributed only once to a fundraising page. However, donors who donated between 2-5 times through FirstGiving gave, on average, $16 more per donation than unique donors. This may inspire you to reach out to your donors more than once for your next fundraising campaign.

For example, if you’re running a marathon, give your donor base periodic updates about your training. When you reach 16.1 miles, use our FirstGiving email tool to let them know and why not include an ask for another donation? With the ability to segment your donors using our email management feature on the horizon, you’ll be able to reach out to those that have only donated once and those repeat donors that are willing to give more. Strategy is key. And don’t be shy to ask more than once. Remember, the more times you ask, the more opportunities for them to give.

Learn everything you need to know about your donor’s online behavior. Download the full Donor Report for more insights.

 

Thomas Hawk‘s photo was altered for this post.