06 Apr 2009 5 Comments
Nonprofits, click here: YouTube ads for nonprofit organizations
Because non-profit organizations like yours are doing good work in your communities, they are often in a good position to receive in-kind donations like donated or discounted services for general operations. Hopefully your organization has benefited from the generosity of your community in this way.
YouTube is one company that provides non-profit organizations with some free and fantastic resources to help them get the word out. A while ago we posted some information on YouTube’s non-profit program, and today, we have an update. The fine people over at YouTube have just released a feature which allows you to overlay your video with a clickable ad that directs viewers to any webpage, including your Firstgiving start page. Did we mention that It’s free, too?
So, you ask, how effective could this be? Good question. To test the new functionality, YouTube put this video on it’s homepage with a clickable ad overlay, and after just one day, people had donated $10,000 to Charity:Water:
If you’re already part of the YouTube non-profit program and haven’t heard about the new feature, visit the YouTube site to set it up. Remember to tell your fundraisers they can add your YouTube video to their fundraising pages! And post the link to your YouTube channel below; we’d love to see it.
Hat tip to Conor’s Fundraising Blog
Terrie Goldstein
Apr 12, 2009 @ 17:30:24
I realized that many of my local groups need support in their fund development. This prompted my starting a blog to encourage a dialog between and among groups
Elite Blogger - I Make Money with Wordpress
May 29, 2009 @ 05:34:34
[...] Online Fundraising Blog » Non-profits, Click Here: YouTube ads for … [...]
CCSTB
Nov 11, 2009 @ 18:23:14
Does anyone have contact information for the youtube nonprofits program? The Community Center of St Bernard is a 501c3 nonprofit organization founded in 2006. In September 2007 we set up a Youtube channel at http://www.youtube.com/ccstb. We also applied for the nonprofit program at that time. However, we have not as yet received any information as to the status of our request. Over the past 2 years I have tried several times to re-apply for the nonprofit program, and always get a message that I can’t because our application has been already submitted. We’ve also sent faxes and letters and received absolutely no reply, and our channel is still not a nonprofit channel. Thanks to anyone who can help with this!
Raiders of the Lost Tuk
Mar 27, 2010 @ 16:08:17
We are raising money for charity thru FirstGiving.com. We will be creating and producing videos for our advendure for charity and I would love to use YouTube video overlay call to actions for donations. WIth that said, we are not an organization, just a few people trying to raise money for charity thru First Giving. Does First Giving have a means for us to do this? The widget for our web site has been great, but would be nice to take it to the next level with a video overlay.
Beth Pickard
Mar 31, 2010 @ 09:32:11
Hi there! What an adventure :). Once you’ve chosen a nonprofit organization and set up your page(s) on FirstGiving, you can post a YouTube video right on your FirstGiving page–just log in to your account to add the video.
If you’re getting traction on the web with your video, we’ve also seen people be successful by including the URL of their FirstGiving page in the actual video. Of course, you can also feel free to post your FirstGiving page and video to FirstGiving’s page on Facebook. All the best!