06 Mar 2012 1 Comment
Our Donor Insights Report has some great information surrounding donor behavior and online fundraising trends from 2007-2010. In particular how the contributions of unique differs from repeat donors. Did you know? Between 2007-2010, 97.4% percent of all FirstGiving online donors were unique, meaning they contributed only once to a fundraising page. However, donors who [...]
05 Mar 2012 1 Comment
We’re strong believers in the idea that grassroots fundraising opportunities can be found in just about any moment. For inspiration, competition has always been a great place to look. Though we won’t condone excessive gambling and/or admit to our own potential gambling problem, poker night is a fantastic opportunity for a grassroots fundraising event. Just [...]
02 Mar 2012 No Comments
An important part to FirstGiving’s mission is helping other start-ups in the nonprofit field. Through our API initiative, organizations use our secure donation platform in order to focus their energy on building their brand. We’ve sat down with CEO Ehren Foss to discuss how HelpAttack! is changing the world through social media fundraising. HelpAttack!’s social [...]
01 Mar 2012 No Comments
As we mentioned earlier this week, content curation is an important part of successful blogging. Hubspot’s ebook on a study Constant Contact did about Event Marketing, covers a variety of facts around event marketing for businesses as well as nonprofit organizations. With 320 out of the close to 1,000 responses coming from nonprofits, we thought [...]
29 Feb 2012 No Comments
When you’re fundraising for an official nonprofit event, incentives can play a huge role in maximizing donations. One creative way to help raise more is through fundraiser pledges. Pledges are a way to incentivize fundraising goals by rewarding desired actions through positive reinforcement. We’ve seen this happen countless times. A high school basketball coach pledges [...]
28 Feb 2012 5 Comments
Social media is not a broadcast tool. The days of push marketing is over. With the information overload, the only way to cut through the digital noise is to pull your supporters in, not by pushing out. This is why having a blog is so valuable. Not only does it add a little personality to your brand [...]
27 Feb 2012 1 Comment
Fundraising comes in all shapes and sizes. One effective way to fundraise is to ask for donations to the nonprofit you’re currently supporting in lieu of your upcoming birthday gifts. This strategy can be applied to any various other gift giving events, but your birthday is one of the most sentimental and is bound to [...]
24 Feb 2012 No Comments
To wrap up the week’s grassroots fundraising series, we thought it would be helpful to highlight a few great examples. From collaborating on an album to climbing Africa’s highest mountain, grassroots fundraising opportunities are everywhere. See how these fundraising pages are leveraging the power of peer-to-peer fundraising to give back. Kilimanjaro Climb for the [...]
23 Feb 2012 No Comments
The final step in our Grassroots Fundraising Event Series culminates in the campaign’s final touches. It’s important to look back on what you did well and what you could do better next time. Thank you emails, post event donation appeals, and the event’s summary are all important components to smart fundraising. Don’t forget to [...]
22 Feb 2012 2 Comments
You have an organization. You have your grassroots event. Now it’s time to make the most out of your FirstGiving fundraising page. There’s a lot that goes into an engaging online fundraising page. Though all pages are unique, we believe they should all share a few similar characteristics to be the most effective. Here [...]
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