26 Jan 2012 3 Comments
Part 4: Use video to your online fundraising advantage
The 4th post in our weeklong “Sharing your fundraising page” series discusses how using a simple, webcam video can communicate your cause to your network in a fun and different way.
Experiment with your computer’s webcam
Most computers these days come with their own built-in webcams. This is a powerful tool that you may already have experience with. Shoot a quick video of yourself explaining the story behind your fundraising campaign. Why are you fundraising? How do you plan to do it? Adding an interesting, human story behind your efforts can create a strong personal connection with your network of supporters. The tools are there, why not use them?
Upload your video online
Once you are happy with your video message, it’s time to post it online. Use any of the video hosting sites (YouTube, Vimeo, Vume etc.) available to upload the video. Then you can upload your YouTube videos to your fundraising page. Either way, make sure your video message can be shared easily.
Here are a couple great examples of fundraising pages with videos:
The Rachel Carrick Tornado Relief Fund
Speak from the heart
Webcam video is nothing too fancy. For your fundraising purposes, this may not be important. Ultimately this is just another digital tool to drive traffic to your online fundraising page. Make it personal and be sure to speak from the heart. Individuals are more likely to share something that is relatable than a generic, uninspired body of text.
Strategically share the video
There’s a smart way to share your video online. Use the same strategies we’ve mentioned earlier in the week but apply them to the video itself. Share your video on Facebook, Twitter, YouTube, in emails, and of course on your fundraising page!
Already have a video for your cause? Upload it to your fundraising page today and share it with your network!
Photo Courtesy by phylevn
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