Ben & Jerry’s

Thoughts on Social Business, Part 2: I Scream for Yogurt

Flickr image courtesy of danone.communities

Several posts ago, we blogged about the idea of using for-profit business models for social benefits, one example of this being Ben & Jerry’s partnership with the ONE Campaign.  While we salute this effort and contribution to improve the quality of life, we posed the following question: Is there a more effective way to use business [...]

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Thoughts on Social Business, Part I: I Scream for Ice Cream

Genius!

Last night I opened my freezer and saw before me a new flavor of Ben and Jerry’s ice cream, “One Cheesecake Brownie.”  There are few things more satisfying than holding a pint of B&J in one hand and a spoon in the other.  And I was particularly excited about the savory possibilities of “Cheesecake ice cream [...]

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