Metrics Matter: The real takeaway from Bill Gates’ 2013 appeal letter

Online Fundraising, peer-to-peer fundraising, nonprofit software

On January 30th, Mashable published a post highlighting Bill Gates’ 2013 annual appeal letter and its key takeaways. There’s much to learn but we’d like to briefly hone in on their first point, metrics. Metrics Matter Why Measurement Matters  is a video of Bill Gates discussing the importance of having the correct metrics and goals for [...]