nonprofit marketing

NYC mayor outlines plan to support nonprofits

Recognizing the value added to the city by its myriad of non-profit organizations, New York City Mayor Michael Bloomberg has announced a plan to support non-profits in order to counter some of the effects of the recession.  At the top of the list are efforts to cut costs by improving efficiency and energy use.  You [...]

Bookmark and Share

YouTube's nonprofit program

Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don’t have the funds to launch expensive outreach campaigns? If your NPO is based in the U.S. or the U.K., you may be eligible for YouTube’s Nonprofit Program. Current participants include: The One Campaign [...]

Bookmark and Share

Fundraising in 60 seconds

In fundraising and nonprofit marketing, you have get your message across quickly and simply.  Lots of marketers use video to deliver this “elevator pitch” idea.  We’ve blogged about effective fundraising videos before, and now we have our own “Firstgiving in 70 seconds” video.  Can you explain your organization in a minute?  It’s surprisingly easy to [...]

Bookmark and Share