Why your nonprofit should redouble its visual engagement strategy

 

Text is dead. All hail the visual web! 

According to a recent post published by Hubspot, visual engagement is at an all time high, especially on social media networks. Don’t believe us? Here are a few quick stats.

  • On Facebook, videos are shared 12X more than links and text posts combined.
  • On Facebook, photos are liked 2X more than text updates.
  • 42% of all Tumblr posts are photos.
  • On YouTube, 100 million users are taking a social action on videos every week.
  • Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.

 

So why are visuals so engaging?

Visuals are quick and informative

Visuals pack a lot of information in a short period of time. With our increasingly busy lives and decreasing attention spans, big picture (literally) information is easier to digest. Details are hard to swallow.

Visuals are more attractive to the eye

Visuals break up bodies of text so our eyes tend to gravitate towards them. The more attractive, the more engaging.

Visuals are universal

There’s less of a language barrier with pictures. You know the age old saying, “a picture is worth a thousand words.” With globalization and the increasing exchange of information, language as an engagement barrier is diminishing. Visuals are just one way around it.

Use visuals to drive engagement

Visuals are great for engagement. They break up complex ideas into bite sized messages. Text is a more involved, time intensive medium. Hook an audience in with a visual.

Brainstorm ways your nonprofit can create visual content

Some visual content ideas include:

  • Infographics
  • Videos
  • Posters
  • Flyers
  • GIFs
  • Pictures

 

The list goes on! What’s your nonprofit’s visual engagement strategy?

sharing-series-ebook-blog-CTA

Photo Courtesy garryknight 2011