18 Nov 2010 3 Comments

Upcoming Webinars: Race fundraising and Understanding Social Media Engagement

FirstGiving will be offering regular webinars the third Thursday of each month. However, in December we are offering two new webinars, just in time for end-of-year planning and engagement. See details below  – and please join us December 2 and December 16.

December 2, 2010. 1pm to 2pm EST

Going the Distance with Race Fundraising: Benchmarking Success

If your nonprofit raises money through race or endurance events, or relies on runners and walkers to raise money for you, this webinar is perfect for you. In this webinar, we will share our findings about how fundraisers meet their fundraising goals, the timing of donations, the most common donation amounts, and what sets top race fundraisers apart from the rest. The webinar will particularly showcase our findings from the 2010 Boston Marathon and Official Boston Marathon Charity teams as a case study in successful fundraising.

Takeaways:

  • Best practices for your race fundraisers
  • The most popular donation amounts and how that should influence ask amounts
  • What you can do to motivate inactive fundraisers
  • Practices that separate top fundraisers from the rest of the pack

Presented by:

Andrew Urban, author of the Nonprofit Buyer, Expert fundraiser, Head of Sales at FirstGiving
Debra Askanase, online engagement strategist, Community Engagement Manager, FirstGiving

View the slide deck from the webinar here.

December 16, 2010. 1pm to 2pm EST

Understanding the Engagement Factor: Engagement Strategies on Social Media

Social media is all about engagement. Your organization’s social media strategy should include an engagement strategy on every platform that adds value to your fans and creates deeper loyalty. In this webinar, you’ll learn how to increase social media channel involvement, create unique value for your fans on each channel, and deepen loyalty.

Takeaways:

  • Understanding the engagement funnel
  • Theories of social media engagement – and how you can put them to work for you
  • Best use practices by nonprofits of Twitter, Facebook, YouTube and Linkedin
  • How to design a content-based engagement calendar for social media
  • Integrating events with social sharing to increase donations and participation

Presented by:

Andrew Urban, author of the Nonprofit Buyer, Expert fundraiser, Head of Sales at FirstGiving
Debra Askanase, online engagement strategist, social media blogger at Community Organizer 2.0. and Community Engagement Manager, FirstGiving

Download the slide deck from this webinar here

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