Use Online Event Registration to create more supporters

We’ve recently revamped our online event registration tool within our nonprofit account. Among many important updates, your supporters can now instantly create their own fundraising page during the registration process. Since the update was released in early October 2011, our top organizations have increased their active fundraisers per event, year over year, by at least 10%. Here are a few more improvements to our event registration tool:

Optimal user experience

In the past we had multiple screens to finagle. We’ve brought everything to one, concise screen for simplicity’s sake. With a new progress bar, registrants know how far along they are in the signing up process.

There’s a new multiple sign up option

New registrants now have the ability to sign up other registrants on their behalf. This feature is perfect for creating teams!

The ability to create a fundraising page while registering

We have now baked the page creation process into the event registration. Though your supporters have the ability to opt out of it, we find it helpful to get it out of the way while we have you. We’ve seen too many cases of individuals unfortunately forgetting to fill in their page information. Why not encourage your supporters to do it now?

Let your supporters be their first donation

During the sign up process, new registrants now have the option of being the first to donate to their own fundraising page goal. Donors are more likely to make a donation to a page that has already raised some money, so starting out with lets say a $100 donation can inspire others to give. It also shows that the fundraiser is truly dedicated to their own efforts.

Give your supporters a registration discount code

Providing a discount registration code can be a good way to incentivize participation. Though this may not be applicable in all scenarios, the option is now available. Consider giving it a try and see how it affects the number of registrants you receive.

Watch this video tutorial if you’d like a more in depth walk through of the new online event registration tool.