What’s Working in Digital Nonprofit Fundraising

 

For those who haven’t had a chance to take a look at this year’s eNonprofit Benchmarks Study, here’s your chance. M+R Strategic Services recently put out their sixth annual report, highlighting trends in the nonprofit technology sector. These reports have been valuable sources of information and insight for anyone in the nonprofit field for some time now. This year they released a sneak peak summary of their study in the form of an infographic.

The study includes data from over 44 participating nonprofits from numerous categories including environmental, international, human rights, wildlife, and animal welfare. M+R Strategic Services is a public relations and communications firm that works with leading nonprofits and the Nonprofit Technology Network (NTEN) to publish this annual report.

Key Report Findings

• Overall fundraising revenue saw extensive gains with an average increase of 19% from 2010 to 2011. International sector organizations – which saw a spike in fundraising due to high profile aid needs in 2010 – represent the only sector that saw a decrease in online revenue from 2010 to 2011.

• The nonprofit email-driven donation form had a median completion rate of 17%.

• While one-time gifts remained the largest source of online revenue for participants, online revenue from monthly giving is growing at a much faster rate.

• The average nonprofit Facebook fan page had 31,473 users, defined as people who “Like” a fan page.

• Nonprofit Facebook fan bases have seen phenomenal growth between 2010 and 2011, with the average nonprofit increasing its fan base by 70%.

• For every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers.

 

Check out the full report and see what your nonprofit can learn from this study.

 

Click here for an animated version of the infographic.